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Studio Blueprint
Welcome
Acknowledgement of Country
Welcome from Emma (2:05)
How to approach the program (3:00)
Introduce yourself!
Your bonuses
Disclaimer
Knowing your why
Learning outcomes
Why do you want to open a studio? (0:57)
What sort of owner/boss will you be? (2:34)
What does success look like? (2:38)
How do you want to feel? (3:35)
Your mission and vision (0:56)
Values (2:56)
Understanding the studio model
Learning outcomes
Start up and fit out costs (15:20)
Running costs (5:57)
How many classes should I run? (7:49)
How many clients will I need? (2:07)
What prices should I charge? (9:47)
How much rent should I pay? (5:39)
How much should I pay teachers? (6:24)
How long before I start making money? (4:05)
Build a basic financial model (27:46)
Creating your brand
Learning outcomes
Studio/brand name (7:05)
Positioning (5:32)
Logo, colours, fonts (6:10)
Website (3:31)
Social media (4:10)
Trademark and business name (11:21)
Choosing a location
Finding the ideal location (11:54)
Size and layout of your studio (5:59)
Approvals you may need (5:42)
Negotiating and signing the lease (13:31)
Setting up the studio
Should you DIY or engage contractors? (5:58)
Working with tradespeople (3:39)
Project managing your design and fit out (2:06)
Signage (2:35)
Barres, mirrors and reformers (7:54)
Small equipment
Putting the finishing touches on your studio
Interior styling (5:48)
Amenities (0:57)
Stocking your studio (0:31)
What services to offer
Styles of classes (2:27)
1:1/private classes (3:33)
Workshops and special events (2:36)
Beginner and pregnancy classes (3:25)
Complementary therapies (massage, nutrition, etc) (1:47)
Recruiting and training your A-team
How to start building your team (4:43)
Teacher recruitment (6:13)
Initial team training (2:55)
Mentoring (4:34)
Setting the tone and developing a team culture (3:38)
Setting up seamless operations
Meet Gabrielle, Barre Body's Director of Operations (1:19)
Onboarding new staff
Daily opening and closing procedures
Must-dos for every class
Daily, weekly & monthly to-do checklists
Legal, people and money stuff
Setting up your business (3:32)
Taxes (4:23)
Bookkeeping and accounting (3:12)
Insurances (4:43)
Staff: contractors versus employees (2:22)
Employment contract template
Scheduling and timetable
Booking software (9:52)
How many classes to offer (5:21)
How many days a week to be open (2:18)
Creating the perfect schedule (9:20)
Timetable template
Pricing
The pricing journey (5:57)
Introductory offers (3:15)
Class passes & memberships (4:36)
Special promotions (2:27)
ClassPass and other 3rd party platforms (2:03)
Pre-opening marketing
The Barre Body studio launch formula (3:35)
Open day or preview week (11:59)
Comp cards and preview cards (3:36)
Community outreach (7:47)
Events and hype (2:37)
Advertising (6:14)
Opening your studio
Opening day checklist (1:15)
Celebrate, reflect and rest (1:35)
Refine your operations (1:53)
Congratulations, you did it!
Congratulations! (2:01)
Where to next? (0:37)
Comp cards and preview cards
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